From job interview to promoting a business how effective is marketing Dissertation

From job interview to promoting a business how effective is marketing yourself - Dissertation Example In both situations there are certain things that are important to do. I would like to study how effectively marketing yourself works in both situations. 2. Focus for the Study My research topic is the importance of marketing yourself in a job interview or in promoting a business. One of the first things that people say when you are reading books on this topic is that everyone should become a networker both online and offline. Tara Hunt, author of the book, The Whuffie Factor, states that online networking is essential to gaining more business or to find a job. She explains that "whuffie is the residual outcome-the currency of your reputation" (4). She goes on to say that you can build it or ruin it based on what you do in the community and what people think about you. This is one way to look at marketing yourself because you are putting yourself or your business into the public eye and you want to make sure that people see you in the best light. John Milton Fogg adds more focus to th is discussion because he tells people through a story, that networking is about building relationships. If you build solid relationships by helping others, they will in turn help you. Networking seems to be the most effective way of marketing yourself. ... The new way of networking is to know what someone needs and let them know your skills and abilities and how you can help their company (74). This method seems to be very important because you have to know your own skills and abilities before you can tell someone else about them. Networking is not the only aspect of marketing yourself. Jim Kukral states that people must understand they must think "out of the box" when marketing a business. This means that people must become very creative and find ways of marketing that others have not found (62). In other words, this will set them apart from others in their field. He continues that successful business people understand that they must get someone to react to something they do in order for them to pay attention (65). In other words, if you are opening for a job interview or creating a business, you have to do something different to get people to pay attention. Personality place a large part in marketing yourself because some people have stronger personalities than others. Paul Tieger and Barbara Barron-Tieger suggest that by understanding your own personality type, you can make better decisions about a job or a business and how it will work with your personality. Marketing yourself through your personality does have validity because people seem to hire people they like who can do their job. The Home Shopping channel is one example of how businesses market themselves in this arena. They have to do something different in order to set themselves apart from the other types of businesses like them in order for people to want to buy their product. Susan Berson, a lawyer specializing in finance, states that marketing is important to business because it helps people find current clients who can later provide

Market Segmentation Essay Example for Free

Market Segmentation Essay A definition of market segmentation is groups of potential buyers that have two things in common, similar needs and a reaction to the marketing strategy. (Kerin, 188) There are four different segments to the market. They are geographic area, demographic focus, psychographic referring to lifestyle and behavioral which refers to where the person makes purchases, what they are looking for, how often they shop, and their reason for purchasing. Kerin, 193) A definition of target market is one or more groups of consumers that a company uses for purposes of market focus. The five criteria for selecting a target segment are, market size, growth expectation, competitive position, cost associated with reaching the segment, and compatibility with the objectives and resources of the organization. (Kerin, 198-199) where a target market is groups selected for company focus, market segmentation is used to divide potential buyers into more specific groups. The statement, â€Å" Sometimes a firm can achieve a key differential advantage by simply emphasizing how its offering satisfies existing consumer demands/desires and needs better than its competitors† can be very true in that a company can use what is already known about their customer base to identify their products best focus group. Companies can use this advantage to instill positive feeling about their products to their already existing customer base as well as competitor clientele. A marketing strategy called product repositioning can help a company to change the importance or usefulness of a product in a consumers mind in comparison to a competitor product. A company will use head to head positioning (pg. 202) in order to compete with suppliers of similar products. An example of this type of positioning is Pepsi vs. Coke. These two companies sell soda that the attempt to convince theirs and the opposing companies customers of buying. An example of a company, product, and positioning strategy is Splash Lagoon Water Park in Erie, PA. This company operates as an indoor water park resort type facility and serves mostly families with young children. They offer entertainment such as water slides, a wave pool, arcade, and laser tag. Their value to the consumer is advertised through television, internet, direct mailings, and word of mouth. They have nearby a competitor in Castaway Bay Water Park, which is owned by Geauga Lake, located in Ohio. Both of these companies offer similar product offerings and amenities. Splash Lagoon uses a head to head marketing approach in offering competitive rates, coupons, group discounts, and hotel accommodations much like that of its Castaway Bay competitors. Referring to the concept called managing the product life cycle, the statement, â€Å"Sometimes demand patterns must be modified for consumers to perceive a firms product differentiation as worthwhile. † This is seen in a variety of products offered from many different companies. Many companies will attempt to re-gain a consumers interest in a product or line by changing the formula or offering a different look for the packaging. Often times the familiarity of a certain product to a customer can cause them to overlook it when new and more appealing products enter the market. Many companies also add other products from their line in combination with a product to increase brand recognition. An example of a modification in managing the product life cycle is the Mr. Clean Magic eraser. The product has a very large consumer popularity. There are now many other companies manufacturing the same type of product and offering it for a lower cost. The Magic Eraser was improved by the company by giving several different options available. The original brand product is still available in addition to larger versions of the same product, multi pack options, and recently marketed a bathroom specific eraser product containing Febreeze cleaning solution to increase consumer interest.

Michael Moores Roger & Me Essay -- Documentary Films General Motors E

Michael Moore's Roger & Me Roger & Me is a documentary film chronicling the workings of one of the world’s largest corporations, General Motors, as it nearly turns its hometown of Flint, Michigan, into a ghost town. In his quest to discover why GM's management and board of directors would do such a thing, filmmaker Michael Moore, a Flint native, attempts to meet the chairman, Roger Smith, and invite him out for a few beers up in Flint to "talk things over." Moore is the son of a Flint autoworker and a whole family of autoworkers. Roger & Me examines how Moore's hometown of Flint is affected when General Motors closes down a series of factories in order to set up production in Mexico. The town is devastated, economically and spiritually, because GM was practically the only game in town - the city was built around GM. Since 1983, car sales had steadily risen and GM has posted record profits of nearly $19 billion. So why lay off all of these people? Moore points out that he and his friends were raised on the American Dream which promised that if you worked hard and the company you worked for prospered, you would prosper, too. Now, it seems GM's board of directors has changed the rules: you work hard, the company prospers- and you lose your job. Roger & Me shows that capitalism is not always consistent with this American Dream. Roger & Me shows that GM's board of directors used company profits not to create new jobs, but to buy already existing assets, such as data processing companies (EDS) and weapons manufacturers (Hughes Aircraft) at inflated prices, and to automate their current assembly lines, and build new plants in Mexico and in Asia -- destroying jobs in the United States in the process. In Mexico, GM pays the worker... ...t be done in work. This man is also upset because the point of unions is to increase the workers strength in bargaining with employers. The union clearly did not help in the case of the GM workers in Flint. Roger & Me is a great documentary film. It captures a lot about our form of capitalism. Moore shows the problems that large capitalist companies make, in a way that appeals to a broad audience. Since it is a real story, it is not telling some story of how things could be or would be, but how things really are. Fred Ross must evict numerous people out of their homes daily so that he has a roof over his head and food for himself. While one half of Flint is receiving some kind of Government Welfare for being unemployed, Roger Smith is giving himself a $2 million raise. In a better world profit maximization would not be the goal of an economic system or a society.

Baldwin and the Nation of Islam Essay examples -- James Baldwin

Baldwin and the Nation of Islam The Nation of Islam impacted many African American people during its time. This Black Muslim nation not only requested, but demanded and required basic teachings which included racial separation, white devilry, and the coming Armageddon. None of these basic teachings supported James Baldwin’s perceptions. It was Baldwin’s view of pitying the white man for their lack of not being able to see through the color line and to embrace differences that whites and blacks held together to create a better, inexorable, and supreme nation. The Nation of Islam felt no pity for the whites or, as they would call them, devils. Neither would the Muslims embrace their differences from other races, but actually want to keep them divided. Although Baldwin is not confident as to where or to whom he belongs to, Baldwin is certain that a black nation separated from all other races will only separate blacks from the future of a better nation and keep them from further developing as a community. Born in Georgia, the leader of the Nation of Islam was a man named Elijah Muhammad. He has often been portrayed as a saint by his peers, but during World War II, Elijah Muhammad expressed support for Japan, on the basis of its being a nonwhite country, and was jailed for sedition. On August 24, 1946 Muhammad was released from prison in Milan, Michigan. According to the journal named The Black Scholar by Claude Clegg, Muhammad’s time at Milan had done more for him than ever before and after his release, Muhammad had unquestionably become â€Å"the premier martyr of the Muslims† (Clegg 49). From his speeches on the radio and in newspapers, Muhammad was also thought of by many people as a fierce man, one of thes... ...munity can arise. Baldwin believes that our own separate houses are burning and asks himself: â€Å"do I really want to be integrated into a burning house?† (Baldwin 340). It has since been time that we all move into the anticipating house down the street, and together we can help make its future grow into a bigger and brighter one. Works Cited Kihss, Peter. â€Å"In Return for Years of Slavery, Four or Five States.† New York Times 23 Apr 1961: 1. Baldwin, James. â€Å"Notes of a Native Son.† 1955 James Baldwin: Collected Essays. Ed. Toni Morrison. New York: Library of America, 1998. 63-84. Kihss, Peter. â€Å"Negro Extremist Groups Step Up Nationalist Drive.† New York Times 1 March 1961: 2. Clegg, Claude Andrew. â€Å"Rebuilding the Nation: The Life and Work of Elijah Muhammad.† 1996 The Black Scholar. Vol. 26 Issue  ¾, 49-59. Baldwin and the Nation of Islam Essay examples -- James Baldwin Baldwin and the Nation of Islam The Nation of Islam impacted many African American people during its time. This Black Muslim nation not only requested, but demanded and required basic teachings which included racial separation, white devilry, and the coming Armageddon. None of these basic teachings supported James Baldwin’s perceptions. It was Baldwin’s view of pitying the white man for their lack of not being able to see through the color line and to embrace differences that whites and blacks held together to create a better, inexorable, and supreme nation. The Nation of Islam felt no pity for the whites or, as they would call them, devils. Neither would the Muslims embrace their differences from other races, but actually want to keep them divided. Although Baldwin is not confident as to where or to whom he belongs to, Baldwin is certain that a black nation separated from all other races will only separate blacks from the future of a better nation and keep them from further developing as a community. Born in Georgia, the leader of the Nation of Islam was a man named Elijah Muhammad. He has often been portrayed as a saint by his peers, but during World War II, Elijah Muhammad expressed support for Japan, on the basis of its being a nonwhite country, and was jailed for sedition. On August 24, 1946 Muhammad was released from prison in Milan, Michigan. According to the journal named The Black Scholar by Claude Clegg, Muhammad’s time at Milan had done more for him than ever before and after his release, Muhammad had unquestionably become â€Å"the premier martyr of the Muslims† (Clegg 49). From his speeches on the radio and in newspapers, Muhammad was also thought of by many people as a fierce man, one of thes... ...munity can arise. Baldwin believes that our own separate houses are burning and asks himself: â€Å"do I really want to be integrated into a burning house?† (Baldwin 340). It has since been time that we all move into the anticipating house down the street, and together we can help make its future grow into a bigger and brighter one. Works Cited Kihss, Peter. â€Å"In Return for Years of Slavery, Four or Five States.† New York Times 23 Apr 1961: 1. Baldwin, James. â€Å"Notes of a Native Son.† 1955 James Baldwin: Collected Essays. Ed. Toni Morrison. New York: Library of America, 1998. 63-84. Kihss, Peter. â€Å"Negro Extremist Groups Step Up Nationalist Drive.† New York Times 1 March 1961: 2. Clegg, Claude Andrew. â€Å"Rebuilding the Nation: The Life and Work of Elijah Muhammad.† 1996 The Black Scholar. Vol. 26 Issue  ¾, 49-59.

Custom Van

Custom Vans, Inc. , specializes in converting standard vans into campers. Depending on the amount of work and customizing to be done, the customizing could cost less than $1,000 to more than $5,000. In less than four years, Tony Rizzo was able to expand his small operation in Gary, Indiana, to other major outlets in Chicago, Milwaukee, Minneapolis, and Detroit. Innovation was the major factor in Tony’s success in converting a small van shop into one of the largest and most profitable custom van operations in the Midwest.Tony seemed to have a special ability to design and develop unique features and devices that were always in high demand by van owners. An example was Shower-Rific, which was developed by Tony only six months after Custom Vans, Inc. , was started. These small showers were completely self-contained, and they could be placed in almost any type of van and in a number of different locations within a van. Shower-Rific was made of fiberglass and contained towel racks, built-in soap and shampoo holders, and a unique plastic door.Each Shower-Rific took 2 gallons of fiberglass and 3 hours of labor to manufacture. Most of the Shower-Rifics were manufactured in Gary in the same warehouse where Custom Vans, Inc. , was founded. The manufacturing plant in Gary could produce 300 Shower-Rifics in a month, but this capacity never seemed to be enough. Custom Van shops in all locations were complaining about not getting enough Shower Rifics, and because Minneapolis was farther away from Gary than the other locations, Tony was always inclined to ship Shower-Rifics to the other locations before Minneapolis.This infuriated the manager of Custom Vans at Minneapolis, and after many heated discussions, Tony decided to start another manufacturing plant for Shower-Rifics at Fort Wayne, Indiana. The manufacturing plant at Fort Wayne could produce 150 Shower-Rifics per month. The manufacturing plant at Fort Wayne was still not able to meet current demand for Shower-Ri fics, and Tony knew that the demand for his unique camper shower would grow rapidly in the next year. After consulting with his lawyer and banker, Tony concluded that he should open two new manufacturing plants as soon as possible.Each plant would have the same capacity as the Fort Wayne manufacturing plant. An initial investigation into possible manufacturing locations was made, and Tony decided that the two new plants should be located in Detroit, Michigan; Rockford, Illinois; or Madison, Wisconsin. Tony knew that selecting the best location for the two new manufacturing plants would be difficult. Transportation costs and demands for the various locations should be important considerations. The Chicago shop was managed by Bill Burch. This Custom Van shop was one of the first established by Tony, and it continued to outperform the other locations.The manufacturing plant at Gary was supplying 200 Shower-Rifics each month, although Bill knew that the demand for the showers in Chicago was 300 units. The transportation cost per unit from Gary was $10, and although the transportation cost from Fort Wayne was double that amount, Bill was always pleading with Tony to get an additional 50 units from the Fort Wayne manufacturer. The two additional manufacturing plants would certainly be able to supply Bill with the additional 100 showers he needed. The transportation costs would, of course, vary, depending on which two locations Tony picked.The transportation cost per shower would be $30 from Detroit, $5 from Rockford, and $10 from Madison. Wilma Jackson, manager of the Custom Van shop in Milwaukee, was the most upset about not getting an adequate supply of showers. She had a demand for 100 units, and at the present time, she was only getting half of this demand from the Fort Wayne manufacturing plant. She could not understand why Tony didn’t ship her all 100 units from Gary. The transportation cost per unit from Gary was only $20, while the transportation cost from Fort Wayne was $30. Wilma was hoping that Tony would select Madison for one of the manufacturing locations.She would be able to get all of the showers needed, and the transportation cost per unit would only be $5. If not Madison, a new plant in Rockford would be able to supply her total needs, but the transportation cost per unit would be twice as much as it would be from Madison. Because the transportation cost per unit from Detroit would be $40, Wilma speculated that even if Detroit became one of the new plants, she would not be getting any units from Detroit. Custom Vans, Inc. , of Minneapolis was managed by Tom Poanski. He was getting 100 showers from the Gary plant. Demand was 150 units.Tom faced the highest transportation costs of all locations. The transportation cost from Gary was $40 per unit. It would cost $10 more if showers were sent from the Fort Wayne location. Tom was hoping that Detroit would not be one of the new plants, as the transportation cost would be $60 per unit. Rockford and Madison would have a cost of $30 and $25, respectively, to ship one shower to Minneapolis. The Detroit shop's position was similar to Milwaukee’s—only getting half of the demand each month. The 100 units that Detroit did receive came directly from the Fort Wayne plant.The transportation cost was only $15 per unit from Fort Wayne, whereas it was $25 from Gary. Dick Lopez, manager of Custom Vans, Inc. , of Detroit, placed the probability of having one of the new plants in Detroit fairly high. The factory would be located across town, and the transportation cost would be only $5 per unit. He could get 150 showers from the new plant in Detroit and the other 50 showers from Fort Wayne. Even if Detroit was not selected, the other two locations were not intolerable. Rockford had a transportation cost per unit of $35, and Madison had a transportation cost of $40.Tony pondered the dilemma of locating the two new plants for several weeks before deciding t o call a meeting of all the managers of the van shops. The decision was complicated, but the objective was clear—to minimize total costs. The meeting was held in Gary, and everyone was present except Wilma. Tony: Thank you for coming. As you know, I have decided to open up two new plants at Rockford, Madison, or Detroit. The two locations, of course, will change our shipping practices, and I sincerely hope that they will supply you with the Shower-Rifics that you have been wanting.I know you could have sold more units, and I want you to know that I am sorry for this situation. Dick: Tony, I have given this situation a lot of consideration, and I feel strongly that at least one of the new plants should be located in Detroit. As you know, I am now only getting half of the showers that I need. My brother, Leon, is very interested in running the plant, and I know he would do a good job. Tom: Dick, I am sure that Leon could do a good job, and I know how difficult it has been since the recent layoffs by the auto industry.Nevertheless, we should be considering total costs and not personalities. I believe that the new plants should be located in Madison and Rockford. I am farther away from the other plants than any other shop, and these locations would significantly reduce transportation costs. Dick: That may be true, but there are other factors. Detroit has one of the largest suppliers of fiberglass, and I have checked prices. A new plant in Detroit would be able to purchase fiberglass for $2 per gallon less than any of the other existing or proposed plants. Tom: At Madison, we have an excellent labor force.This is due primarily to the large number of students attending the University of Madison. These students are hard workers, and they will work for $1 less per hour than the other locations that we are considering. Bill: Calm down, you two. It is obvious that we will not be able to satisfy everyone in locating the new plants. Therefore, I would like to sugge st that we vote on the two best locations. Tony: I don’t think that voting would be a good idea. Wilma was not able to attend, and we should be looking at all of these factors together in some type of logical fashion.

Thoreau Our Hero essays

Thoreau Our Hero essays Save the Whales! Protect Wildlife! Save the Rain Forest! Defend our Natural Resources! These would all be sentences frequently heard from Henry David Thoreau in modern America. He would also maintain a career and offside activities. Henry David Thoreau, in modern America, would be an activist and writer; details from Walden and Civil Disobedience shall support his idea. Once a writer always a writer, Thoreau would be a writer in modern America. Thoreau wrote his books in the mid-1800s were typically about natural observation, social criticism, and philosophical insight, these things are very visible today. Thoreau would also participate in several demonstrations either for saving an extinct animal or a component of nature. The book Civil Disobedience shows some evidence to help establish this thought with The objections which have brought against a standing army is only an arm of the standing government. Thoreau would have strongly disagreed with the Alaskan Pipe Line for the reason that it involved superfluous digging on a nature preserve. This is apparent in his book Walden when he says Instead of three meals a day, if it be necessary eat but one... meaning ration the oil. Thoreau would live either in Alaska or Montana in an isolated area far away from a bustling town. He in all probability would live on a ranch or farm. On his land, there would most likely be some type of creek or pond. This is all evident in his book Walden due to the statement, its complete retirement, being about two miles from the village, half a mile from the nearest neighbor, and separated from the highway by a broad field; its bounding on the river... Henry David Thoreau would be a prolific writer, demanding activist and a farming mastermind, and would flourish in modern America. This is all apparent in his books Walden and Civil Disobedience. The Wildlife Lovers Association would adore him. The politicians would...

Outline and Critically Assess Rhodes Argument About Hollowing Out of the State Essays

Outline and Critically Assess Rhodes Argument About Hollowing Out of the State Essays Outline and Critically Assess Rhodes Argument About Hollowing Out of the State Essay Outline and Critically Assess Rhodes Argument About Hollowing Out of the State Essay This paper will in the first instance define the term, Hollowing Out Of The State, as Rhodes presented it in 1994. The origins of the hollowing out process related to contemporary policy process in Britain will be outlined followed by a summary of the themes and consequences identified by the author. Alternative perspectives on the theme of hollowing out will be contrasted in an attempt to assess the validity of the claim that government in Britain is being hollowed out. In his essay concerning the hollowing out process, Rhodes is concerned with the erosion of British public sector provision within government and the fact that erosion has taken place from within government itself through a process of delegation, decentralisation and privitisation. In order to understand the main themes of hollowing out, it is important to understand the origins and impetus, which created the need for change. Although there is a long history of transition and alteration to the British system of political administration, the contemporary process of hollowing out can be reasonably traced to the election of the New Right government and Mrs. Thatcher in 1979. During this period, the institutions of social democracy were under severe pressure throughout the 1970s. Through growing power of pressure groups such as Trade Unions, Internal pressures within the Union from the troubles of Northern Ireland and the failed devolution bill in Scotland. On an international basis, the global economy made a contribution to Britains decline in the shape of soaring interest rates, high inflation and massive government expenditure. Spending by central government in the late 70s rose to approximately 43% of GDP. The country moved toward a position of ungovernability and near bankruptcy. As a consequence, government lost the confidence of the electorate and in these circumstances Mrs. Thatcher was elected in 1979. The Conservative government would embark upon a programme aiming to reduce the interfering role of the Nanny State, cut unnecessary waste, overspending and create the wealth needed to return the country to stability. On taking office, the Conservatives intended to reduce the number of unelected bodies but political circumstance did not permit such a response. Mrs. Thatcher was unable to delegate responsibilities from central to local government because of the latters domination by left wing opponents. One nation ideology prevented the use of devolution whilst the confrontational and disruptive melee of Westminster could also disrupt the progress needed to deliver reform. This meant that to some extent, Mrs. Thatcher was forced to look to quasi government and reform of the civil service in order to enact her programme. The difficulty facing the government during this period is highlighted by Gamble (1994). Success depended upon a party pledged to a New Right agenda first obtaining a mandate to reform in a political market corrupted by decades of state intervention, and then carrying it through with the assistance of agencies of the extended state p39 The mandate for the New Right was given in the general election victory in 1979, allowing Thatcher to initiate a programme to restore the authority of government and expand the agencies of the extended state. It is the consequences of this programme which create the main themes and features of hollowing out. Rhodes provides four trends which characterise the transition which took place; 1. Privitisation and limiting the scope and forms of public intervention. 2. The loss of functions by central and local government departments to alternative service delivery (such as agencys). 3. The loss of functions by British Governments to European Union institutions. 4. Limiting the discretion of public servants through the new public management, with its emphasis on managerial accountability, and sharper distinction between politics and administration. P139 Amongst the principle aims of the Conservative government was stopping the state from being involved in every aspect of peoples lives and to reduce the physical bulk of government. This was done in two ways: firstly, through a programme of privitisation, notable in the form of release from government of major utilities and industries such as Coal, Gas, Shipbuilding, Steel, Electricity and Telecommunications. Secondly, through rationalisation at administrative and operational level involving comprehensive review and the introduction of new management techniques. First of all by reviewing where efficiencies could be made and identifying the areas of government to be reduced or transferred to quasi government and privitisation. Harold Wilsons Labour governments of the 1960s began the process but the Thatcher government brought it into central government and greatly extended it. Areas of departmental responsibility first effected by changes included cleansing and catering. In addition to the effect on central departments, this also reduced the influence and responsibility of local authorities whilst validating cuts in their annual budgets. The role of local authorities were being transformed from that of major employer and service provider to one of overseer and enabler as Rhodes points out, The role of local government is to facilitate the delivery of services by others and oversee performance p241 Further reductions in local authority remit effected departments of Housing, Education, Parks Recreation and Direct Works to name a few, altering their position in the community. Much of the power and responsibility of all government departments was dissipated. Rhodes goes on to explain that, as the government sought to release responsibility internally, the relationship evolving with the European Community proved to be the opposite. It is generally recognised that Britain has been the reluctant member of the European Community over the duration of membership. However, in relation to hollowing out, Europe has the effect of eroding the sovereign powers of the British parliamentary system and contributing to fragmentation of the policy making process across the country. As the major agreements made within the European Union grow in significance towards full integration, the central position of authority of Westminster in continually undermined. In addition, the European Unions commitment to the principle of regional representation through subsiduarity also reduces Westminster as a centre of power. This is evident in the potential for access to new policy networks open to the assemblies of Wales and Scotland as they build recognition of Brussels as equal or superior to London. It could be argued that amongst the most significant changes in the reform process are those related to new managerialism in the civil service which will limit the discretion of public service. These developments were initiated with the appointment of Derek Raynor from industry in order to audit government departments and services. The aim was to reduce costs by pursuing the three Es of efficiency, economy and effectiveness. It would begin the process of moving civil servants from administration of policy to management of implementation. Each department would produce individual plans of action with specific objectives designed to meet targets set in advance. These changes would assist the Thatcher government to politically justify strategy but the failure of reforms to deliver successful results was revealed by the review process in 1988. This would lead to the implementation of the Next Steps Initiative designed to further clarify the separation of policy maker from policy implantation. Rhodes (1997) outlines the critical recommendation of the Efficiency Unit report, stating that The management revolution was only skin- deep and recommended introducing agencies to carry out the executive functions of government and bring about real financial and managerial change p95 This was a crucial point in the process of hollowing out as British governance moved from rationalisation of legitimate responsibility to extended delegation through non-elected and anonymous bodies. With this change in the nature of quasi government, Rhodes raises the question of accountability and control. The development of new agencies to cover an expanding list of government practice caused fragmentation throughout the policy network and difficulties in maintaining adequate channels of communication between relevant actors. Rhodes cites Hesse to illustrate the difficulties arising in this regard, Advocates of decentralised self guidance and control often fail to realise that highly differentiated and pluralistic fragmented institutional systems create a growing need for collective steering, planning and consensus building 146 The Next Steps initiative was taken in response to a lack of success of reform, an imbalance was perceived in the policy process, there was too much emphasis on political issues and not enough on policy implementation. The consequence was the creation of agencies with greater autonomy from government to implement policy outcomes. These agencies needed to be as diverse as the departments they served, covering such aspects as stationary, defense, health, fire safety, coastguard, social security, employment or child support for example. Rather than achieving previously unmet targets, Rhodes argues that the opposite was more likely. The National Health Service for example, has always been at the forefront of government reform. However in recent months the government has entered into agreements with private health care trusts to utilise spare capacity to compensate for continuing overload in the NHS. There are grounds to suggest that the difficulties incurred in 1979 are being incurred in 2000. These difficulties are potentially duplicated across the breadth of the policy network. The lack of adequate measures to ensure communication and co-operation increase innefiency and waste, in addition because the legislative process undertaken has been so complex, the drive for efficiency and cost cutting diminishes the room for maneuver within government departments or ministers. Rhodes highlights the problem as follows; Such networks restrict who contributes to policy making and policy implementation. They routinise the policy process. They are also a form of private government. P148 In the latter point, Rhodes highlights a crucial outcome from the proliferation of agencies, accountability. If responsibility for implementation of government policy is too diverse then accountability and control are confused and disparate. The most notable example of confusion was highlighted by BBC 2s Newsnight, when Jeremy Paxman attempted to clarify the role of Home Secretary Michael Howard in the sacking of Derek Lewis who was Chief Executive of the Prison Service when high profile prisoners escaped from prison. It could be argued that little has changed when observing the recent debacle in the Scottish Executive over the delivery of examination results by the Scottish Qualifications Authority. Resignations have taken place from the agency whilst the minister responsible has moved to a new post. Accountability for politicians have shifted, they no longer resign, instead, they attend select committee hearings. The accountability and control of the policy process from parliament itself has been undermined. Rhodes uses the example of the dissolution of the Greater London Council to illustrate the point, Under the Greater London Council (GLC), rate payers paid their rates to four bodies. After abolition of the GLC, they paid taxes to 17 bodies, two thirds of which are unelected p148 Similar example exists in the case of Strathclyde Regional Council, which was dismantled on ideological grounds but in doing so further weakened democratic accountability. The concluding themes of the hollowing out are concerned with such consequences. The changes made in extending networks beyond the reach of their optimum productivity illustrates a transition from government problem solving, to government as the creator of political crisis. The process moved from necessary rationalisation of overloaded government to the creation of over extended and less controllable quasi government in the form of non-elected agencies. The original measures taken to cut costs and achieve greater efficiencies create the lack of experience and knowledge. Competition for contracts equates to the loss of quality and priorities based upon survival of the fittest. The problem set out in the beginning has not been diminished, as there is still evidence of overload. This is supported by Foster and Plowden (1996) when they state that, Activities have been transferred from local government to centrally appointed and directly appointed bodies, and the creation of arms-length agencies within central government has perversely, involved ministers more in their affairs. And ministers are more directly involved in policy formulation than before p219 Rhodes offers three main reasons behind the argument for a return to bureaucracy as a potential solution to the problems caused by hollowing out. Firstly return to balance rather than fragmentation, secondly, public sector record of delivery is as good as private sector and has better flexibility in meeting problems and challenges and thirdly in order to restore accountability and democracy to the policy process in government. Overall, hollowing out illustrates a process that has created less accountable and less effective, reduced government than previous systems. The difficulties of quasi government outweigh the benefits in terms of the problems which reforms set out to solve. In Rhodes view, the private sector is not the fix all that Mrs. Thatcher in particular said it would be. Beneath the veneer on of the British political landscape, the same issues apply in 2000, which existed in 1979. There are alternative views to the hollowing out process; the following section of this paper will attempt to highlight a selection of key points. Michael Seaward outlines an alternative view of what was arguably the most visable and significant programme undertaken by Mrs. Thatcher and highlighted in hollowing out: Privitisation, Decentralisation and Agencification. The achievements of the Conservative governments programme of privitisation were significant, creating major industries in global markets such as BT in telecommunications for example. However many of the privitised industries have led a much more troubled existence. The British coalfield is almost gone altogether, in recent weeks the lack of progress in the rail privitisation has come to the fore along with those of the water companies. The possibility should be considered that the motivations of the Thatcher privitisations were not only concerned with the difficulties of overload but also with the achievement of ideological change. Nationalisation was strongly associated with party allegiance in Britain; the move toward privitisation would create a fundamental change in the relationship between the electorate and the role of government. This is highlighted by Seaward (1997) when he states that, In majoritarian systems, privitisation may appear to be the hollowing out of the state but this trend can equally be interpreted in terms of core actors rationally reshaping the state to suit some of their primary ends (such as power, autonomy, protection from direct responsibility). P22 Privitisation serves two ends, firstly, to serve to lessen the overload on central government departments and ministers and secondly, to alter the perception of the electorate in relation to the role of government. Similarly, decentralisation as it is presented in the hollowing out does not appear to consider the consequences of an approach concerned with ideological change. The avoidance or negation of local authority responsibility was concerned with the confrontation of opposition as much as it was an attempt to reallocate resources and services. The transfer of responsibilities not only decreased the bulk of government but also dismantled a significant vehicle for the adversaries of the Thatcher project. This is also supported by Seaward (1997) when he cites King: The aim of these reforms is to marginalise local government as a political institution by creating local agencies to deliver policy and by denuding its representative function. P23 On the final theme of Agencification, Seaward focuss on the scope for interpretation of reform and the importance of the role of the minister in policy process rather than bureaucratic administration. When this separation was attempted, clear roles were identified for the politicians as representative, the civil servant or department as administrator and the arms length agency in the delivery mode of policy implementation In terms of Britains role within the European Community, the case for the loss of sovereignty is a strong one. There is general agreement concerning the potential for Westminster to become secondary to the dealings of Brussels and its policy networks, as Gray (2000) confirms, In the case of increasing European Union involvement in the internal affairs of the state imply not so much a hollowing out of the state as an effective by pass of it altogether in some areas of policy and administration. The extension of qualified majority voting in the council of ministers extends the possibility of being by passed. P228 Once again this view is correct from a particular perspective but does not take into account the interdependence of the European Union at its centre with the member organisations, which give it life. Britain enters into negotiation with all other partners and retains the power of veto in important areas. Once again a consideration of ideological preference is necessary. This is evident in the Labour governments moves toward partial incorporation in the social charter which was resisted throughout the life of the Conservative government. In terms of the administration of government, all issues in either Brussels or London do not effect each institution in equal measure. Rather than Europe swamping or negating British government, there is an argument for mutual accommodation, illustrated by Smith (1999), Departments have attempted to integrate the EU throughout the department rather than concentrate it within a European co-ordination body as used to be the case. P242 The description of the hollowing out of the state, might better read as the redistribution of parliament and within the policy network, the restructuring of design, administration, delivery, evaluation and financing of the policy process. The arguments for and against the hollowing out process are strongly influenced by the perspective of the observer, the interpretations of the state and its mechanisms. After all of the change which has been undertaken on an economic or strategic basis, an interventionist government still presides over all in Britain and the bulk of government has not decreased. This view is supported by Smith (1999) when he states that, The government has continued to regulate the privitised monopolies, there has been little reduction in the level of public expenditure, and it has intervened greatly in the reforms of health and education, (Richardson, 1993). In other words, the state has been reshaped rather than hollowed out. P205 Here is the crux of the issue; much of the bulk of government, which was, portrayed as such a danger by Mrs. Thatcher in 1979 remains largely intact. Privitisation and quangocracies have not lessened the extent of government; rather they have helped to dismantle it to be put back together in a different order. This is evident in the move to the centre, if not the right of the political spectrum by the Labour Party in order to regain power. It could be argued that Mrs. Thatcher failed in her political aims of reduced government and strong state but was highly successful in her attempt to alter the ideological perspective of the British political landscape. She has ensured that the devide between the pragmatic actions of the conservatives and the collective actions of the socialists has been drastically reduced. The determining factor in this change is leadership and this is supported by Smith (1999) when he states that, leaders often have legitimacy, and the electoral and parliamentary support, to take to take authoritative decisions and therefor to orient the policy directions of networks p243 The conclusion of this paper is that bearing in mind, the significance of an ideological origin to the process, there is strong evidence that the hollowing out of the state has and is continuing to take place. However it is doing so in conjunction with the restructuring of parliamentary structure and continuous adjustment of the actors and responses within the policy network. Only in this fuller sense can the hollowing out of the state be applied to the evolution of the policy process in Britain. What has remained constant or grown in strength throughout this process are the executors of power in the core of government. Although lines of accountability remain, the likelihood of recrimination for wrongdoing has become more unlikely and this is a cause for concern for the future. Both the hollowing out of the state and the strengthening of the core executive remain a matter of ongoing process.

Free Essays on The Essence Of Flight

In Toni Morrison’s, Song of Solomon, the image of flying is used wonderfully to uplift this novel. This metaphor is used to represent freedom, mythology, and the recreation of one’s life. The essence of flight is part of a myth that grows and develops as people grow and develop; it is an attitude and spirit as a pervasive way of thought For the young children in Shalimar, the "Song of Solomon" game characterizes flight as simple nonsense, with "a boy in the middle, his arms outstretched, turning around like an airplane, while the others sang some meaningless rhyme". But with maturity comes a broader understanding of flight, as Milkman came to know a different image of flying. "In Solomon's store... he still felt the sense of lightness and power that flying had given him." At Sweet's house, Milkman felt the exuberance of flying in a dream, but the dream gave way to reality when put face to face with a seemingly certain death. Milkman took flight "without wiping away the tears, taking a deep breath, or even bending his knees, he leaped". Learning to fly was the essence of flight itself. Milkman always admired the things in the world that had the power to go beyond the boundaries of gravity. When seeing the peacock, he shouts, "‘look, she's flying down.' Milkman felt again his unrestrained joy at anything that could fly. â€Å"Some jive flying, but look at her strut†. Throughout her life, Pilate could fly in the spiritual sense. Despite being shackled to the earth by nature, Pilate was beyond humanity and nature. That was a trait that Milkman always loved in her, that "without ever leaving the ground, she could fly". Milkman never knew the power of flight until he knew the unrequited freedom of his soul that he found in Shalimar, a place that became "hill country. Mountain Country. Flying country†. Even if he did not know it at first, the essence of flight was attitude, evolving from simple notions and games into beliefs and f... Free Essays on The Essence Of Flight Free Essays on The Essence Of Flight In Toni Morrison’s, Song of Solomon, the image of flying is used wonderfully to uplift this novel. This metaphor is used to represent freedom, mythology, and the recreation of one’s life. The essence of flight is part of a myth that grows and develops as people grow and develop; it is an attitude and spirit as a pervasive way of thought For the young children in Shalimar, the "Song of Solomon" game characterizes flight as simple nonsense, with "a boy in the middle, his arms outstretched, turning around like an airplane, while the others sang some meaningless rhyme". But with maturity comes a broader understanding of flight, as Milkman came to know a different image of flying. "In Solomon's store... he still felt the sense of lightness and power that flying had given him." At Sweet's house, Milkman felt the exuberance of flying in a dream, but the dream gave way to reality when put face to face with a seemingly certain death. Milkman took flight "without wiping away the tears, taking a deep breath, or even bending his knees, he leaped". Learning to fly was the essence of flight itself. Milkman always admired the things in the world that had the power to go beyond the boundaries of gravity. When seeing the peacock, he shouts, "‘look, she's flying down.' Milkman felt again his unrestrained joy at anything that could fly. â€Å"Some jive flying, but look at her strut†. Throughout her life, Pilate could fly in the spiritual sense. Despite being shackled to the earth by nature, Pilate was beyond humanity and nature. That was a trait that Milkman always loved in her, that "without ever leaving the ground, she could fly". Milkman never knew the power of flight until he knew the unrequited freedom of his soul that he found in Shalimar, a place that became "hill country. Mountain Country. Flying country†. Even if he did not know it at first, the essence of flight was attitude, evolving from simple notions and games into beliefs and f...

Chozam - utilizing transportation software Essay

Chozam - utilizing transportation software - Essay Example TMWSuite is a highly configurable enterprise transportation management solution that provides an integrated suite of functions and services to help trucking companies operate efficiently and profitably. It performs following tasks: Manages end-to-end transportation processes - from order entry and dispatch through logistics management and settlement. Combines the power of a PC-based client/server system with the flexibility and familiarity of Microsoft Windows. Provides an infrastructure that links technologies, plus business processes and functions, allowing for high visibility within an organization. Reports "numbers-based" information, enabling decision makers to act on quantifiable facts and established procedures. TMWSuite's framework for logistics software was discussed in TMWSuite Brochure. It includes 3 layers: Executive Office, Asset Management and Back Office, as it is shown at Figure 1. Figure 1. Three layers of the TMWSuite's framework. (TMWSuite Brochure, 2005) TMWSuite is very efficient software solution, but it does not allow transport companies to cooperate their efforts. Nevertheless, it provides support of a full-cycle transport operations. Another product of TMW Systems, TL2000 is software that supports various types of transport operations (first group). TL2000 is a fleet management program that provides an integrated suite of functions and services to help transportation companies on AS/400 platforms to operate efficiently and profitably. It performs following tasks: Provides capability to easily track loads, control equipment and practice peak asset utilization. Integrated accounting system...With TMW trucking software, its customers (trucking companies from 50 to 5,000 trucks) are improving profitability through: Depending on business needs and the transportation software, there are a number of benefits from utilizing transportation software in business environment. Following benefits are cited at the website of Chozam Inc.: Also software exists that performs both of these tasks. I would refer to this group TMW Systems that is the world's premier developer of trucking software for dispatch and transportation solutions. (TMW Systems, Inc. 2005) TMWSuite is a highly configurable enterprise transportation management solution that provides an integrated suite of functions and services to help trucking companies operate efficiently and profitably. It performs following tasks: Another product of TMW Systems, TL2000 is software that supports various types of transport operations (first group). TL2000 is a fleet management program that provides an integrated suite of functions and services to help transportation companies on AS/400 platforms to operate efficiently and profitably. It performs following tasks: TL2000 is light and easy-to-use solution, but it also does not allow transport companies to cooperate their efforts.

Hops and fears Essay Example | Topics and Well Written Essays - 750 words

Hops and fears - Essay Example The university life is not very smooth especially to the new learners if someone has never familiarized to such an environment. Every student hopes that a course he or she has chosen is the best that any person will ever dream of and the course will lead him or her to success. When joining the Indiana state university everyone believes that, he or she has chosen the best course that could earn him or her good reputation and fame as a role model in the society. Additionally, most students have faith that, when they finish to study their respective courses, they will a get very good jobs related to their area of study. Saris (49) states that, when choosing their courses, most students focus on the prevailing job market conditions about their respective courses in order to achieve their dreams. No one would choose something that would be a stress to him or her therefore, students hope that their areas of specialization is the least stressing and it will create a room for the student to carry out other activities at ease. Therefore, when creating a transition to the university life, most students have much hopes that will assist them achieve their goals in life. However, it is normal for all human beings to feel uncomfortable when they are trying to coupe up with a new environment for instance, when one first joins the campus. Cox (68) states that, on the first few days in the campus, one wonders if he or she will maintain the same excellent performance he or she had back in high school. Since the education in universities is tougher than in high school and someone is among the top performers from various high schools, the person has the reason to fear the competition. Moreover, the universities assign students to their roommates randomly and this is very worrying since no one knows about the character of his or her fellow roommate. Many questions run in some ones head wondering how he or she will adapt to live with a total stranger and tolerate the strangerâ€℠¢s character. Additionally, when someone arrives in the campus amid other students he or she is equally frightened how he or she will make new friends with people he or she has never met before. The new students have a hard time in identifying their ne w best friends who they can cope up with and share similar ideas. Seemingly, a very new university despite its good reputation in the society can stress new students who are adapting to the environment. After around a period of eight weeks most students have adapted to the new environment, some change their hopes and fears depending on the peer influence. Depending on the environment, students start changing he or her courses and choosing others after realizing that the course of his or her choice does not offer what he or she expected in life compared to other courses. A student may also change his or her course when he or she finds out that the course is hard to understand and chooses course that was not part of his or her dreams. S ince by this time the student has identified some of his or her trusted friends, the fears in the campus start subsiding because he or she knows that he or she has somewhere to run into when a problem arises. Most students after adapting to the university environment withdraw their fears and they end up shifting their hopes largely because of peer pressure (Saris 50). By the end of first semester in

ANTH 2 Museum Visit Assignment Example | Topics and Well Written Essays - 500 words

ANTH 2 Museum Visit - Assignment Example they believed they controlled the nature hence they did everything to please them and have their favors (Kathleen 124) .They had a king called pharaoh to whom they believed came from the gods and all religious practices centered on him. The government of Egypt used most of its resources in performing rituals and building of temples. Each individual interacted with the gods through prayers and believed in magic. They believed in life after death and they performed various funeral practices. They offered much treatment to the dead so as to maintain their bodies and spirits hence they offered various goods to the grave. They had gods that represented various things, such as sun god Ra, the creator god Amun, and the mother goddess Isis. They had strong beliefs in a pantheon of gods, who represented various aspects of society and human nature and had different roles. They controlled the forces of the nature and existed in various forms. Gods were also closely interrelated and even had gods who existed as a family as it contained the father, mother and child and they worshipped them together. The Egyptian history is of two periods, that is the first and the second intermediate periods. The first intermediate (dark period) existed for close to 100 years. Two competing bases of powers characterized this period. The Upper Egypt in Thebes, and the Lower Egypt in Heracleopolis. The reason for splitting Egypt into two power bases was political in nature as the ruler Pepi II ruled for so long time hence creating difficulties in succession hence leading to splitting, but later the Theban king who resided at the lower base conquered the north hence leading to the reunification of Egypt. The second intermediate period was also marked with political wrangles of succession. It started after the fall of the 12 dynasty. After the queen died, there was no heir to succeed her. This marked the end of the first intermediate period and the start of the second intermediate period.

Computer Assignment Essay Example | Topics and Well Written Essays - 1500 words

Computer Assignment - Essay Example PARC's success has led Xerox to spin off new companies based on their accomplishments, and many of their researchers from the early days have gone on to join or create successful computer businesses of their own. The future is happening today at PARC. Cringely described Bill Gates as a "megalomaniac" and Steve Jobs as a "sociopath" (Cringely: x) their differences do not end there. They came from two very different worlds to succeed in personal computing. They are also similar in many respects and some of these similarities have been a problem for them. Bill Gates came from an influential family and has strived in life to be recognized in his own right and succeeded, even though he dropped out of Harvard as a sophomore. Microsoft's operating system, MS-Dos, was bought by one of the largest computer manufacturers in the world, IBM. Windows and Internet Explorer have set the standards that other software developers have tried to copy and compete with. Microsoft itself, along with PARC, has influenced the way that corporations in the computer industry are run. It has also influenced how these businesses conduct business. Steve Jobs never knew his real parents and it is believed that this fact accounts for his volatile nature and the need to be recognized in hopes that his parents will find him. ... Microsoft's operating system, MS-Dos, was bought by one of the largest computer manufacturers in the world, IBM. Windows and Internet Explorer have set the standards that other software developers have tried to copy and compete with. Microsoft itself, along with PARC, has influenced the way that corporations in the computer industry are run. It has also influenced how these businesses conduct business. Steve Jobs never knew his real parents and it is believed that this fact accounts for his volatile nature and the need to be recognized in hopes that his parents will find him. Unlike Gates, Jobs was already working, at a video games manufacturer, when he entered the industry. Apple computers are his claim to fame. It was his idea to refine and perfect Steve Wozniak's original computer, and then market it. Unlike Gates, he has left Apple and moved on to other things. The NeXT computer was his creation. He is always looking for a new idea and better ways of computing and communicating. In that respect both men are similar. They both want to improve the way that we work, play and communicate with personal computers. Neither of them was afraid to use other's ideas and products, by adapting them to their needs, and turn them into their own successful products. Jobs appropriated the mouse and Gates rewrote BASIC. They saw the possibilities and with a few changes of their own created new products which revolutionized the industry and how we use computers today. They are both excellent salesmen: enthusiastic, driven, and influential. They are able to captivate audiences with their energy and belief in their products and turn them around to their way of thinking. Neither of their initial products was perfect, but people bought into

Should the President Be Required To Have Served in the Military GP Essay

Should the President Be Required To Have Served in the Military GP week5 - Essay Example As the leader of the free world, our military servicemen look towards the man or woman sitting in the White House for leadership, guidance, and moral support. Our military has seen a long line of active or war veteran presidents stemming from George Washington who fought in the earliest civil war battles that freed our country from the British empire, all the way to George H.W. Bush who, although only a member of the Air National Guard (â€Å"Should Presidential Candidates and Elected Officials be Required to Serve in the Military?†, n.d.) , proved to be the last great American president who knew that there was a lot more at stake for the United States after the 9/11 attacks than just a vendetta upon those who took American lives in an act that rivaled the bombing of Pearl Harbor back in World War II. It is of the utmost importance that the American president have some sort of military service tucked under his belt, whether as a veteran of an international war effort or simply as a stateside based serviceman because our countrys history is steeped deeply in these â€Å"war efforts†. By actively serving the interests of the American military even during what is perceived to be â€Å"peacetime† America, the next president of this great nation ensures that he has a thorough understanding of the importance of the United States as a peacekeeping nation on the world stage, and also has a thorough grasp of the international foreign relations of the United States. By actively serving in the military, the next U.S. president will have an advantage over his non-active opponents, that of actually having been in the center of the great â€Å"wartime† political debate. He will have a greater knowledge and understanding that being an American is a privilege and should be r epaid by service. He will have come to the conclusion that, as a military veteran, he understands the needs of the international community in terms of U.S.

Computer Assignment Essay Example | Topics and Well Written Essays - 1500 words

Computer Assignment - Essay Example PARC's success has led Xerox to spin off new companies based on their accomplishments, and many of their researchers from the early days have gone on to join or create successful computer businesses of their own. The future is happening today at PARC. Cringely described Bill Gates as a "megalomaniac" and Steve Jobs as a "sociopath" (Cringely: x) their differences do not end there. They came from two very different worlds to succeed in personal computing. They are also similar in many respects and some of these similarities have been a problem for them. Bill Gates came from an influential family and has strived in life to be recognized in his own right and succeeded, even though he dropped out of Harvard as a sophomore. Microsoft's operating system, MS-Dos, was bought by one of the largest computer manufacturers in the world, IBM. Windows and Internet Explorer have set the standards that other software developers have tried to copy and compete with. Microsoft itself, along with PARC, has influenced the way that corporations in the computer industry are run. It has also influenced how these businesses conduct business. Steve Jobs never knew his real parents and it is believed that this fact accounts for his volatile nature and the need to be recognized in hopes that his parents will find him. ... Microsoft's operating system, MS-Dos, was bought by one of the largest computer manufacturers in the world, IBM. Windows and Internet Explorer have set the standards that other software developers have tried to copy and compete with. Microsoft itself, along with PARC, has influenced the way that corporations in the computer industry are run. It has also influenced how these businesses conduct business. Steve Jobs never knew his real parents and it is believed that this fact accounts for his volatile nature and the need to be recognized in hopes that his parents will find him. Unlike Gates, Jobs was already working, at a video games manufacturer, when he entered the industry. Apple computers are his claim to fame. It was his idea to refine and perfect Steve Wozniak's original computer, and then market it. Unlike Gates, he has left Apple and moved on to other things. The NeXT computer was his creation. He is always looking for a new idea and better ways of computing and communicating. In that respect both men are similar. They both want to improve the way that we work, play and communicate with personal computers. Neither of them was afraid to use other's ideas and products, by adapting them to their needs, and turn them into their own successful products. Jobs appropriated the mouse and Gates rewrote BASIC. They saw the possibilities and with a few changes of their own created new products which revolutionized the industry and how we use computers today. They are both excellent salesmen: enthusiastic, driven, and influential. They are able to captivate audiences with their energy and belief in their products and turn them around to their way of thinking. Neither of their initial products was perfect, but people bought into

Social, Professional and Ethical Issues in Information System Literature review

Social, Professional and Ethical Issues in Information System - Literature review Example This has surely been possible with the advancement in technology. Furthermore, this need was fulfilled by the web and software IT designers in a much effective and functional manner, as explained in the book published by the Center for Financial Training. On the contrary, it is necessary to understand if these software and IT systems are in breach of any of the ethical laws or legal principles set by the governing authorities, or if these IT systems are strong and protective enough to avoid any frauds or theft of the client’s information, data, or belongings since it is the technology that leads towards the secruity violations (Center for Financial Training., 2009). Kondabagil, claims that although, online banking has been claimed as the most secured method by the banking sector but it has been facing ups and down regarding the security and privacy of the client’s data and thefts. ... Data Protection Act of 1998 According to the Data Protection Act of 1998, the British Government has provided a detailed list of the provisions that comes under the Act. From ‘Right to Access Personal Data’ to ‘Code of Practice’, ‘Restrictions’ and ‘Penalties’, every topic has been discussed to minimize chances of confusion regarding fraud data usage (Legislation.Gov.UK, 1998). This may help the online banking services and the IT systems that are designed for it. For example, if stricter laws will be applied and handsome penalties and punishments will be given to the accused then he or she will think twice before violating any law or regulation or conducting any ATM crime (Quinn, 2010). Relationship between Privacy and Online Banking There are numerous issues regarding privacy and online banking, which has shown the failure of the IT systems. These issues have given rise to different social, professional and ethical problems in the society. In legal terms, these issues have also violated many regulations, laws, and principles, which are solely designed as a guideline for online social, professional, and legal ethics. Because of this percentage of e-crime in different countries is increasing enormously. According to ‘The 2013 Identity Fraud Report’ issued by the ‘Javelin Strategy and Research’ it was revealed that more than $21 Billion have been stolen through different online fraud cases in banks. Different categories of online banking had been the victim of IT malfunction or ATM theft. It was reported that 5.26% of U.S. adults are affected every year because of this issue. These IT issues vary from social to ethical and legal aspects while talking about

History of Psychology Essay Example for Free

History of Psychology Essay Modern psychology is a science that it continually being researched and added to. Psychology predates the 19th century and includes roots into early philosophy. Looking closely one can identify philosophers that related to the beginnings of psychology, identify major philosophers that historically relate to the beginnings psychology as a formal discipline and how the development of the science of psychology changed during the 19th century. A philosopher that could easily be called the father of modern psychology would be: Rene Descartes. Descartes was a philosopher in the 17th century that stepped outside the limits and wanted to know more. Descartes came up with 4 basic rules to arrive at the truth of whatever he was researching. These rules were basically to think clearly, logically and without bias (Goodwin, 2008). Descartes had several derived ideas and was considered a nativist and a rationalist. These ideas that he created foreshadowed one of psychology’s major topics of nature versed nurture. Descartes also fought that there was a difference between a person’s mind and body; and this difference separated us from animals. Before Descartes died he published his last of many books called: The Passions of the Soul. This book established him as a psychologist and a physiologist (Goodwin, 2008). This book emphasized on human emotions and continued on with a discussion about mind and body distinctions. He Clarified the body is a machine and responds to curtain motions, such as fear, that trigger reflexes. Descartes also determined that the pineal glad in the brain was the gland that sent messages from the mind/spirit to the body. Descartes died at just before his 54th birthday in 1650. There were several philosophers that historically relate to the beginnings psychology as a formal discipline. John Locke, George Berkeley, David Hume and John Stuart Mill are just a few to mention. Each philosopher contributed an aspect to psychology that led to its formal discipline. John Locke refused to believe in an innate mind and believed that mind is created by experiences and was not pre programmed. He stated believed that the ideas that come from our minds are due to ones sensations and reflections from experiences (Goodwin, 2008). George Berkeley added an analysis of visual perception. He disagreed with Locke’s theory of primary and secondary distinctions, but stated that our belief in God gave us a type of reality. David Hume is known for his study of impressions. This study helped research sensations and ideas the thought were due to impressions. Hume also identified the rules of association as resemblance, contiguity and cause/effect (Goodwin, 2008). There are a couple of reasons that psychology changed dramatically in the 19th century. John Stuart Mill was a big part of that change. Even though John Stuart Mill was a very young philosopher, he studied the logic of science and analyzed several methods on how to get a scientific truth. For example, Mill would look in to different genes that could produce depression. Every depressed person that he would look at would have this gene; however that did not mean that if you had the gene that you automatically had depression. In modern times we call his methods the experimental method and the correlation method. These types of methods are use today in the field of psychology. Philosophers are a big part of the modern world of psychology. They helped introduce methods that are still used today and added science to the study. Without philosophers we may still believe that the mind and body are one and that genes create thoughts and ideas and not experiences. We would not understand how visual and sensations react and create thoughts and different experiences. Philosopher Hermann Ebbinghaus once said that â€Å"Psychology has a long past, yet its real history is short† (Goodwin, 2008). This statement represents the fact that psychology is only 100 years old, but can be predated back from the time humans started asking questions. References Goodwin, C. J. (2008). A History of Modern Psychology (3rd ed. ).

Sound In Casablanca | Analysis

Sound In Casablanca | Analysis One of the first known movies, Casablanca, was acted by Humphrey Bogart, Ingrid Bergman and Paul Henreid, directed by Michael Curtiz. The music of this movie was made by Max Steiner. The sound is one of the important components in the movie because it shows the emotions of the actors as it also shows the importance of the scene. Moreover, the spoken language must be one important thing that the editor must focus on because it shows the culture of the country where the story-plot of the movie is happening. This movie tells a story of a man, Humphrey Bogart, who is trying to help the woman that he loved before by making her escape from Casablanca with her husband and continue the fight against the Nazis oppression. This movie has different sound effects, dialogues and musical tones. Firstly, sound effects in movie are some effects like rain and crashes that are added to complete the sense that is created by the camera, so the audience will be able to understand the scene in detail. In this movie, there are a lot of sound effects that are added. The producer used the rain in the scene where Ingrid was leaving with her husband and he used also in the beginning where she and Humphrey were running from the guards. The rain in these scenes gives a sense to the audience about the sadness and torture that the actors are feeling. Moreover, some scenes of this movie have some fastened dialogues. The fastened dialogues are usually used to give the sense to the dialogue how much it is important and urgent. Also, there are many tones used in this movie used by different characters. For example, in the end of the movie, we see that Humphrey and the police man are using a quiet and slow tone. This means that both of them are comfortable and happy with what just happened. In t he scene before, we can see that the police man had other feelings by his tone. It was faster and with high volumes which show the anger of the police man. Another example, Humphrey was using the low tone during the whole movie which shows his real personality. He is kind of calm and doesnt show his emotions to the people surrounding him. On the other hand, Ingrid is the kind of women who gets stressed after a serious action happens. All of this is known from the tones that differ from a low to a high pitch. From here, we would have covered the sound effects that are included in the movie with different characters. Secondly, one of the most important effects that is used in every movie and gives it more creativity, the music; is used many times in the movie with many different types of songs that differ according to the type of the scene. In the introduction of the movie, we see that the music producer was using the low tone music according to the simple life that he was describing, and suddenly, he changed to high tone music when the police started making the chase. After finishing the chase, he changed it back to a low tone pitch. This means that he was making the music according to the importance of the scene and what it is describing. Basically, he wants to emphasize the importance of the scene as to how serious the Nazis are with the unconditional assistance of the French when they are to apprehend suspicious characters in the movie. A particular song, that has been played in the movie which is Knock on Wood by M.K. Jerome symbolizes a group chore song, where everyone takes part in singing . The owner of the Cafà ©, whom is played by Humphrey Bogart stage name as Rick, chose the right time and place to hide the transit letters under the song notes on the piano table, while Sam and the customers were singing in sync. In addition, Rick believed that Sams piano, is the only safe place to put the transit documents as he knows that the French and the Nazis are going to do whatever it takes to locate these transit documents. One important scene, that spurred a wait in many characters in the film, as they await the coming of Victor Laszlo Paul Henreid and his wife Ilsa Lund Ingrid Bergman, as they pass by Sams Piano, Sam plays in a low tune as he remembers the face of Ilsa whom is an ex-lover to Rick , the owner of the Cafà ©. This tells the audience that there might be a clash of old memories between Rick and Elsa, thus Sam looks the other way and gets back to the high toned music that he usually plays. One of the best scenes, that I admired is when Ilsa, called Sam the p ianist; to come to the table and play for her one of the oldest love songs of all time which is known as As Time Goes By by Frank Sinatra. This song triggered great memories between Rick and Ilsa while they were together in Paris. This tells the audience, what a sentimental moment this is and this song fits right in as the lyrics provide an overview of their relationship while they were in Paris. In between the love scene memories that Rick and Ilsa are in, we can see that the only driver that broke apart those two lovers was the rumor that Victor Laszlo is alive. This important figure turns out to be Ilsas husband whom was sentenced to a German concentration camp while she was in love with Rick in Paris. The sound effects in this scene, alerts us as to how the German war mechanisms are rushing towards their target as they are coming to take over France starting with the capitol and expanding abroad. This shows the audience how fearsome the Germans are. Another example, at the end o f the movie, he used high volume music with the fast kinetics of the characters. This shows how they are worried and want to arrive as fast as they can. After that, when Ingrid and her husband escaped by the airplane and Humphrey started talking with the police man, he used a romantic song. This song shows us how they are happy by this end and hoping for the best in the future. Furthermore, in the scene where the couples were having a cup of coffee, there was no music at all, and then suddenly, a medium level song started with the scene that showed the reaction of the people. This song actually shows how the people are shocked by the air plane hovering Casablanca and its importance for them as to find exit visas to get out of Casablanca and get to America. The editor also used another type of music, the music that he used was sung by the actors. This kind of music gives the movie more reality. He used this type of music in the scene where the French and Nazi soldiers were singing th eir national anthem. Through this scene, the audience understands what at stake, hope, love and fight for our country against the Nazi Oppression. Furthermore, in the scene, you see how the Germans were silenced as the crowd grew larger for the French cause and Victor Laszlos stage figure made the Germans more angry as they felt intimidated by his patriotic actions and gathering a number of people to stand against the Nazis. In this case, we can see that this type of music shows the emotions of the actors and how they are devoted towards their cause. Finally, at the last moments before the ending the film, when Victor and his wife Ilsa were fleeing to Lisbon via the transit documents provided by Rick, we can hear a high pitch volume, showing the intensity of the situation as the German Major Strasser is speeding to reach the airport to stop the plane from going airborne. In addition, while the couple was heading to the plane we can hear in the background As Time Goes By in a low ton e. By this, we would have discussed the music of this movie with its different tones that made it more interesting. Thirdly, every movie has its own language that represents the culture of that place. Some movies use different languages according to mixture of the cultures in the movie. In this movie the editor used only English which is one of disadvantages in this movie. He was supposed to use some French when the French soldiers are talking with each other. Furthermore, the spoken language that is used in the street must be Arab because the original people are Arab and most of them are working in the coffee shops and markets. There was only one scene where we have seen the people using their native language. This scene is when the two parts started singing their own anthem. In this case, it is logical to use those languages because a national anthem must be sung in this way or it will destroy the culture of that country. From these examples, we can see that the editor was not able to achieve the goal of using the languages in their place. Finally, we can that the movie was able to describe the emotions of the people in many scenes with different types of sounds. He used sound effects to add them to the scenes, so it will be able to show the emotions and feelings without making any disturbance to the audience. Moreover, he used music that is more important because it make the audience expect what is going to happen next and also describe the importance of that scene in the movie. Also, there is the spoken language that was not used by the writer in an appropriate way because he used only English which is not used in that place at that time. By this, we can see that Casablanca can be classified as one of greatest movies of all time due to its sound effects, spoken dialogue and musical features that made it one of the best movies of all times.

My Personal Strengths and Weaknesses Essay -- Personal Narrative Essays

  Ã‚  Ã‚  Ã‚  Ã‚  I believe that life is a learning experience and being able to recognize our own strengths and weaknesses can help us become better individuals in anything we choose to do, whether it is positive abilities and skills that can help achieve our goals or negative personal areas that need improvement. Knowing yourself and what you can do, can help you recognize and overcome your weaknesses.   Ã‚  Ã‚  Ã‚  Ã‚  One of my greatest strengths at work that I have recognized would have to be my ability to be a well-organized individual. I tend to write what I have to do down on paper and prioritize what is more important to least important. In doing this, it helps me organize and accomplish my work and meet deadlines that are important. A personal strength that I have at home is patience. I am a mother of a beautiful three year old little girl who is a handful. Patience is my greatest strength as a parent and individual which I possess especially being a single mother. I am a dedicated and hard working mother and I always make sure that my daughter gets the love and attention she needs.   Ã‚  Ã‚  Ã‚  Ã‚  In my Learning team, my personal strength is having good people skills. I meet and get involved with new people everyday whether it be work or school related. I enjoy speaking, listening and giving input to my team members so that they are aware that they can count on me to participate as a team player in our Learning Team. Good people skills are very important in a group setting because of all the di... My Personal Strengths and Weaknesses Essay -- Personal Narrative Essays   Ã‚  Ã‚  Ã‚  Ã‚  I believe that life is a learning experience and being able to recognize our own strengths and weaknesses can help us become better individuals in anything we choose to do, whether it is positive abilities and skills that can help achieve our goals or negative personal areas that need improvement. Knowing yourself and what you can do, can help you recognize and overcome your weaknesses.   Ã‚  Ã‚  Ã‚  Ã‚  One of my greatest strengths at work that I have recognized would have to be my ability to be a well-organized individual. I tend to write what I have to do down on paper and prioritize what is more important to least important. In doing this, it helps me organize and accomplish my work and meet deadlines that are important. A personal strength that I have at home is patience. I am a mother of a beautiful three year old little girl who is a handful. Patience is my greatest strength as a parent and individual which I possess especially being a single mother. I am a dedicated and hard working mother and I always make sure that my daughter gets the love and attention she needs.   Ã‚  Ã‚  Ã‚  Ã‚  In my Learning team, my personal strength is having good people skills. I meet and get involved with new people everyday whether it be work or school related. I enjoy speaking, listening and giving input to my team members so that they are aware that they can count on me to participate as a team player in our Learning Team. Good people skills are very important in a group setting because of all the di...

Public Slave System :: essays papers

Public Slave System In 1999, a young man named Ryan John Sargeant removed himself from the public school system. His letter of intent, filled with harsh, condemnatory rhetoric, decried a school system that uses students as, ? a means to an end, a worthless commodity. Pupils are made nothing but workers by the educational system.? Such words would aptly describe a proposal by the United States government, which calls for three years of mandatory public service following high school before pursuing any higher education. A sweeping educational reform of this type sacrifices the Constitutional, personal, and moral rights of the individual students in favor of the public good, creating a new class of disenfranchised and rebellious youths. A mandatory post-high school public service program violates the Constitution of the United States. In Amendment Thirteen, Section One, the Constitution states that ?Neither slavery, nor involuntary servitude [emphasis added] ? shall exist within the United States A proposal to involuntarily enlist students from the ages of 18-23 in forms of public service (or servitude) blatantly attacks the premise of this basic constitutional right of everyone, including students in the school system. Additionally, the Declaration of Independence, that touchstone of ?unalienable rights,? provides its citizens with ?Life, Liberty, and the pursuit of Happiness.? Through a public works mandate , the government itself would be depriving each student of their ?unalienable right? to have liberty from oppressive mandatory requirements, barring them from pursuing happiness in whatever manner they choose. Furthermore, the Declaration of Independence defines a government as a system ?instituted among me n, deriving their just powers from the consent of the governed.? Again, a mandatory work program for students attacks the fundamental values of a government for the people, by the people, in favor of a government that legislates basic rights to its people. In countries built without such documents of inalienable rights, mandatory work programs are the norm for their students. In the United States, however, these programs violate the rights of each individual as demanded by the law. Mandatory work programs for students also break a fundamental moral code, alluded to by the Constitution, found in many religious and governmental societies around the earth. As the Constitution recognizes, there exists a ?Law of Nature,? and certain entitlements according to that Law. Among these entitlements is the inalienable right that ?

God’s Long Summer

God’s Long Summer The novel Siddhartha and God’s Long Summer both show commonalities of religion as being an important part in the main characters of both books. In God’s Long Summer, each of the main individual characters in the first four chapters like the character Siddhartha, all were consistent with the statement, â€Å"What we believe matters. † All of the characters from both books used religion for giving them the strength to speak their minds, move on in their lives, and fight for what they believed in or wanted to accomplish.Also, in this book there is the statement of, â€Å"What we believe affects out vocation in relation to culture† and this pertains to the religious ideas and people’s courses of action through their faith and experiences they have went through. A person’s background determines his or her perspective on faith, so this shows how everyone is different. The statement, â€Å"What we believe matters† is the first point that sticks out to me. It is portrayed in the novel Siddhartha multiple times when Siddhartha goes through his different phases of being the son of a Braham, to living with the Samanas, to finally living on his own.He needed to try out different paths, so he would be about to find his own enlightenment or meaning of life. He would not feel whole as a person or have peace, until he found a path that caused him to experience enlightenment. The characters in God’s Long Summer were the same way. Fannie Lou Hamer, Sam Bowers, Douglas Hudgins, and Ed King all were fighting for something, and did not want to give up until they were successful. An example of this is when Mrs. Hamer was being beat in the county jail after trying to vote. Even after being beat, Hamer still used God as her guide to influence other people.She never backed down, but instead was comforted by God and instilled her faith for strength and acted in what she believed. Hamer was different than Si ddhartha though, because she was out to change the world, and he was more focused on himself. The second important point that I found relevant of my understanding of the people and issues in God’s Long Summer was the way the characters in the books went about accomplishing their goals and got past obstacles they were faced with. Hamer was a selfless person who used God as her strength to change things. She puts herself out there, just as Siddhartha had when he lost himself.Siddhartha had to lose himself to accomplish his goal of enlightenment. Hamer knew that if she wanted to win the fight for her voting rights that she would have to have others band together too, by using biblical stories and freedom songs to sell her cause. She believed that others like herself could be empowered by God and if whites and blacks could both believe in such a high power, and then they can believe and get along when they are on the Earth. To accomplish Hamer’s goal, she needed to improve the world, and Siddhartha wanted to escape the world to reach his goal.Sam Bowers and Siddhartha are also examples of obstacles being thrown their way. Bowers hit rock bottom just like Siddhartha did after almost killing himself by the river. In the book, God’s Long Summer written by Charles Marsh, Marsh provides input in his first statement in the book pertaining to, â€Å"What we believe affects our vocation in relation to culture. † This whole idea is explaining how everyone has there a different way of thinking about a higher power and Marsh wants people to be able to explore and accept the different types of faith.In the book these varieties of faith cause blacks and whites to have disagreements on issues such as the civil rights movement. The first four chapters of the book support the illustration of what Marsh’s claim and task was. Hamer can see that the people who are discriminating against African American’s have a much different perspective on faith than she does. Bowers looks at his faith in a different way as Hamer because he doesn’t even believe that Jesus can be a Jew because if he were then he would be a part of the inner racial mix, which he was completely against. Ed King and Douglas Hudgins were also different from each other.King had been accused of straying beyond proper bounds of the Christian faith, and Hudgins had been accused of narrowing the bounds of Christianity. Hudgins was all about the understanding of Christianity through the cultural environment, while King thought you had to be prophetic and take action even if it was through just words. I believe that Fannie Lou Hamer is the best example of what Marsh is attempting to demonstrate about the various perspectives of faith. The example that comes to mind when explaining this is when Hamer was in the county jail and was talking to the jailor’s wife about faith and religion.Hamer used the verses from the Bible to go against the jailor†™s wife and her own feelings and ideas on faith. Hamer can see that the jailor’s wife thinks she is a Christian believer, but has a different way of acting as one of God’s children. Another example I found in the first chapter about Hamer was when she was in a disagreement with her pastor. She scolded him for not being willing to adopt her stance on the subject. This shows how you think someone who is interacting with your same faith, but when it comes down to it and his or her own lived experience, people react differently.I also found an example in Hamer’s chapter when Lyndon Johnson was running for office and he tried to tamp things down and shut up Hamer. Johnson was even supposed to be a civil rights activist and a believer in faith, but because of his the experience that he was having at the present time in his life, he was not able to be consistent with his beliefs. He said and acted, as he wanted, just so he could get elected into office. Fannie Lou Ha mer’s vocation is using God as her guide to influence other people. She feels like God appointed her, and this gives her a sense of closeness to him. She uses God as her strength to change things.Her goal is to improve the world, and help African American’s have an equal chance in the world as everyone else. Hamer is dedicated and relied on her faith for everything. The church and Christianity is a way for people to come together. Hamer feels that if both whites and blacks can believe in such a high power then they can believe and get along when they are on Earth. A contemporary social issue in which people use religion in opposing ways to support their views would be the topic of abortion. There are many similarities and differences between the issue of abortion and the civil rights issue detailed in Marsh’s book.Some similarities between the two issues are that people have very strong opinions on the issues and there are people out there that are fighting for one side or the other on the topics. People are having meetings on abortions talking about why it should be legal or not, and in the case of the civil rights movements there were meetings happening all the time like the meeting with the Credentials Committee in God’s Long Summer. There are also politicians out there like Lyndon Johnson who claim they are all for an issue such as the civil rights movement, but when it comes down to it they may have some restrictions about the issue.Johnson really did not want to have African American’s voting and having these kinds of rights because he didn’t want to make the larger population of people out there getting mad at him, so he could be elected into office. A difference between the two issues is the way people fight for what they want. During the civil rights movement many white people would go as far as abusing or killing blacks, so they could keep them as the lower class that is not as important. I have not heard abo ut people who are for or against abortion going to the extent of killing to get their way or point across.A person’s vocation usually shapes the way they think or feel about an issue. The issue of abortion means different things to different people because of their vocation. If a person feels that they have been put on this Earth to protect people and think that everyone should have an equal chance for living, then they are more likely to be against abortion. I am a Christian, and have been brought up by my parents to believe that everyone should be treated equally and can make their own choices. This means that I am not against abortions, and feel that it is the woman’s choice to make the decision.Reading Siddhartha and God’s Long Summer has brought a lot of insight to my beliefs in religion. I am more aware of other people’s feelings and the reasons for why they believe in what they do. Beliefs are formed from a person’s past experience. I also l earned how God or a person’s faith can play such a big role in being someone’s strength to fight as hard as they can in what the believe in, even when the greater population feels the complete opposite on an issue. Like in Siddhartha, everyone has different paths, and deciding on the right path is up to the person taking it.

Week 3 Devry Business Law Assignment

The definition of a valid contract is that it complies with all of the legal requirements for a contract. There are several types of contracts. First is a unilateral contract, which is one that only one of the parties involved makes the promise. The other party involved would than act in return for the promise stated. A bilateral contract is when both partied make a promise. An implied contract is when there are surrounding circumstances along with facts, which show that a promise was created. A contract is not executed when all of the parties involved have fully completed their promise and contractual duties.In order for the offer to be valid, there are several basic elements. First, there must be intent to contract. Secondly, it must be communicated to the acquirer. Lastly, the terms and conditions needs to be certain and definitive. All parties involved have the right to duress from one another. If these elements are not met, the contract may be seen as invalid. In contract law, i n order for a contract to exist, one part must make an offer and the other must accept the offer. There are several rules to the accepting of an offer. First, prior to the offer being accepted, the offer may be withdrawn.The offeree must accept the offer, which is the person who was made the offer. Another person cannot accept the offer of their behalf without specific authorization. For example, if a power of attorney exists, another person may be able to accept the offer. If the offer specifies a method in which the acceptance should be given, it must come in that form. For example, if the offeror states that the acceptance must come via fax and no other method is allowed, it is the only form that can be accepted. In order for a binding contract to be created, there must be consideration in order for it to become legally sufficient.The consideration in contracts is when one party for a specific promise gives something of value from the other party stated in the contract. The consi deration may be given for the performance of an act or not performing an act. One example of this would be that one party pays another party to not put up a fence of their property. In order for the contract to become enforceable, the consideration must be adequate. The adequacy does not mean that the price matches, exceeds, or is the fair market value. Instead, it means that the agreed consideration is measured.There must be value that can be objectively determined in order for consideration to exist. Pennsylvania law allows for the recovery of damages when a contract is breached. Essentially, any damages incurred due to the breach will total a sum that will compensate the non-breaching party for all loss in which they sustained. In order for this to take effect, the non-breaching party must present sufficient evidence of what exactly the damages where. The damages needs to be reasonably foreseeable at the time the contract was entered into and also reasonable certain as to the cal culations.Examples of these damages would include lost profits, lost rental income, an increase of rental costs, an increase of labor costs, an increase of material costs, and so forth. References: Miller, R. L. , & Jentz, G. A. (2010). Business Law Today: Comprehensive Edition. In R. L. Miller, & G. A. Jentz, Business Law Today: Comprehensive Edition (pp. 248 – 256). Cengage. Schwartz, S. (2012). Schwartz & Blackman. Retrieved from Pennsylvania Commerical Law: Breach of Contract and the Duty to Mitigate Damages: http://www. schwartzandblackman. com/pennsylvania-commercial-law- breach-of-contract-and-the-duty-to-mitigate-damages-part-two/